The secret is out.
Actually, it's not a
secret. We've all seen the impact the internet, and consequently
social media, has had on almost every aspect of our lives. Most
people have embraced social media while others have refused to go
near it. I was, for the longest time, cynical when it came to social
media. Why? Because watching how people around me approached social
media and its use, I wanted nothing to do with it. What was it that
scared me off? This ... People
walking down the street, their gazes fixed on their cell phones as
they text, unconcerned about what's in front of them or what/who they
may bump into. Here in Ontario, despite a hefty fine, drivers still
use their cell phones while driving. And I’m not sure which is
worse, the distracted driver or the distracted walker …?
Walking into a restaurant and looking at the people at the tables
around me. So many of them are constantly checking e-mail or updating
their status on Facebook and Twitter. The person in front of me in
the checkout line talking on their cell phone and annoyed when the
cashier asks them a question. When did everything become
so important? What's driving us to be connected all
the time?
So,
for as long as I could, I “ignored” social media,
tried to live without.
There came a moment a few
months ago when I realized that, as a writer, I could no longer
ignore social media and decided to learn more about it. Specifically,
how I should approach social media as a writer. OMG! There's a
plethora of advice out there to be consumed. To be successful, we're
told we must be on Twitter
and Facebook, have a website, create trailers for our books, have a
complete profile on social media sites, and more. The advice goes
even deeper, telling us how often we should tweet and the percentage
of our tweets that should be our own original content. We're told how
to build our following, create a mailing list, or drive traffic to
our blog, another must-have.
We're encouraged to figure out the best time to tweet or post on
Facebook to optimize our engagement with our followers.
Is
your head spinning yet? Mine is!
There
are many, many,
resources out there, and many more individuals offering their
expertise. I was, am,
overwhelmed. I was eager to gobble up as much information as possible
and often let myself be lured in by the offer of a free ebook. I'd
click on the link and would then have to submit my e-mail address in
order to receive the ebook. No surprise, I was also adding myself to
someone's mailing list. Scouring the internet, of course my interest
peaked when I stumbled across a blog post or article with a title
like, “How to Increase Book Sales on [fill in the appropriate
social media site]” or “How to Make Money from [fill in the
blank]” or “7 Habits that Will [fill in the blank].” Those type
of titles resonate because so much information I've read is generic;
it speaks to the masses and may not be helpful in telling you what
you have to do to
generate more traffic, sales or revenue. You need to first set your
own goals and objectives, and go from there. That may not even be
enough. I was trying to sift through so much information, separate
the relevant from the non-relevant, that it was always difficult not
to sign up for that one (and there's more than one) ebook that
promised to be the
ultimate guide that
will give you the secrets and tools to succeed. The lure is too good,
so what do I do? One more time, I sign up with my e-mail. Does any of
this sound familiar?
Before
I knew it, I had signed up for countless mailing lists because I was
(and still am) eager to learn more about social media. At the same
time, my inbox exploded with more free ebook or free webinar offers.
Like I said, a lot of the information I've found is generic and
repetitive, but it has helped me to gain insights into social media.
I've also learned that nothing's ever free because at some point the
sales pitch is coming. Case in point, the last three “free”
webinars I attended. In each webinar, about 40% of the time was
dedicated to the webinar's theme; the host used the remaining 60% to
try and sell their products or services. Maybe that's fair, given
that we're all trying to make a living, and maybe that goes part and
parcel with today's marketing strategies. In any case, it's made me
hesitant about attending future “free” webinars.
I
sought out this information and attended webinars because I recognize
the importance of social media for us, as writers (and as artists in
general) to promote our books and our writing. In short, our brand.
Learning about social media and implementing what I learned, I was
quick to notice something. It was this: My productivity began to
slide. I was constantly checking Twitter to see how a tweet
performed. Did I tweet at the right time? How many retweets or likes
did it receive? Did the hashtags boost engagement? How many new
followers and unfollowers? I did the same for Facebook and my blog. I
knew I was letting social media distract me, and tried variations on
the Pomodoro Technique. Even so, my productivity improved slightly,
and only temporarily at that. It never took long for me to relapse.
Something had to give because to have books, and for that matter a
brand, to promote, there's one essential task I must faithfully
execute: I must write.
Daily. Consistently. With love and excitement for each word.
There
is something oddly
addictive about social media, and I don't think it matters if you
have 619 followers or 100,000 followers. It's like we're now, in
part, trying to measure our success via social media. A high number
of followers, or retweets, or likes, seems (erroneously?) like an
appropriate measure of success. Or is it, perhaps, a warped sense of
validation? As a writer, success to me isn't just about the next big
book contract or topping the best
sellers list on Amazon.
Success is about finishing that novel, the series of paintings, the
concerto. It's taking a goal ―
whatever that goal is ― and seeing it through to completion. And
being proud of what we've created. For me, that means
choosing to either create or indulge in activities that distract me
from what I really
want to do, or what I tell myself that I want to do and achieve.
That's
why I've decided to consciously unplug.
I'm not abandoning social media. I'm deciding to use social media
more mindfully. My conscious unplugging
involves using the extension for Google Chrome called, StayFocusd.
I'm limiting the amount of time I can spend checking sites like
Facebook, Twitter and LinkedIn to a combined total of 60 minutes each
day. Not just that. Those sites are completely blocked during my
creative time, which is 6:30 am to 2:00 pm. And I love StayFocusd's
nuclear option when I
can restrict access to the entire internet.
I'm
doing this, consciously unplugging,
because while I'm generally happy with my life, I'm unhappy where I
am creatively. I know I can do more, and do better. Removing the
distractions that hinder my creativity and productivity are
reinforcing other positive habits that are helping me to build a more
effective daily routine.
I'm
finding my focus. That means learning to be more mindful in my use of
social media and knowing
myself. I can read countless blogs and articles about how to generate
traffic, promote my brand, gain more followers or even how long a
blog post should be. Or I can write, create the products that will
encompass my brand ―
focus on what matters most.
I think that's the first step.
This
is the path I'm taking for myself. It's the best move for me. And,
believe me, it's making a difference.
You'll
have to choose the path that works best for you. Don't let anyone
tell you otherwise, or that you have to do it this way or that way.
Find your niche, create your own process, and hone it, make it your
own and own it. It's the best way for you to be your best you.
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